{"id":517,"date":"2015-06-10T10:26:16","date_gmt":"2015-06-10T10:26:16","guid":{"rendered":"http:\/\/divulgaciondinamica.info\/promos\/?page_id=517"},"modified":"2015-06-10T10:27:47","modified_gmt":"2015-06-10T10:27:47","slug":"master-en-promocion-de-zonas-de-interes-turistico","status":"publish","type":"page","link":"https:\/\/divulgaciondinamica.info\/promos\/master-en-promocion-de-zonas-de-interes-turistico\/","title":{"rendered":"M\u00e1ster en Promoci\u00f3n de Zonas de Inter\u00e9s Tur\u00edstico"},"content":{"rendered":"

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618 200 480
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soporte8@divulgaciondinamica.es<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00bb\u00bb parallax=\u00bb\u00bb parallax_image=\u00bb\u00bb][vc_column width=\u00bb1\/1″][vc_column_text]\"\"\"\"<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00bb\u00bb parallax=\u00bb\u00bb parallax_image=\u00bb\u00bb css=\u00bb.vc_custom_1427804437681{margin-top: 35px !important;margin-bottom: 35px !important;}\u00bb][vc_column width=\u00bb1\/4″][vc_single_image image=\u00bb35″ alignment=\u00bbcenter\u00bb style=\u00bb\u00bb border_color=\u00bbgrey\u00bb img_link_large=\u00bb\u00bb img_link_target=\u00bb_self\u00bb css_animation=\u00bb\u00bb img_size=\u00bb250×195″][\/vc_column][vc_column width=\u00bb1\/4″][vc_single_image image=\u00bb36″ alignment=\u00bbcenter\u00bb style=\u00bb\u00bb border_color=\u00bbgrey\u00bb img_link_large=\u00bb\u00bb img_link_target=\u00bb_self\u00bb css_animation=\u00bb\u00bb img_size=\u00bb250×195″][\/vc_column][vc_column width=\u00bb1\/4″][vc_single_image image=\u00bb37″ alignment=\u00bbcenter\u00bb style=\u00bb\u00bb border_color=\u00bbgrey\u00bb img_link_large=\u00bb\u00bb img_link_target=\u00bb_self\u00bb css_animation=\u00bb\u00bb img_size=\u00bb250×195″][\/vc_column][vc_column width=\u00bb1\/4″][vc_single_image image=\u00bb174″ alignment=\u00bbcenter\u00bb border_color=\u00bbgrey\u00bb img_link_large=\u00bb\u00bb img_link_target=\u00bb_self\u00bb img_size=\u00bb250×195″][\/vc_column][\/vc_row][vc_row full_width=\u00bb\u00bb parallax=\u00bb\u00bb parallax_image=\u00bb\u00bb][vc_column width=\u00bb1\/1″][\/vc_column][\/vc_row][vc_row full_width=\u00bb\u00bb parallax=\u00bb\u00bb parallax_image=\u00bb\u00bb css=\u00bb.vc_custom_1427805189823{margin-top: 35px !important;margin-bottom: 35px !important;}\u00bb][vc_column width=\u00bb1\/2″][vc_column_text css=\u00bb.vc_custom_1433932071201{margin-bottom: 30px !important;}\u00bb]<\/p>\n

\n

Presentaci\u00f3n del M\u00e1ster:<\/h3>\n

 <\/p>\n

El crecimiento continuado registrado por la demanda tur\u00edstica confirma que el turismo est\u00e1 desempe\u00f1ando un papel clave en t\u00e9rminos de crecimiento econ\u00f3mico. Seg\u00fan datos de Exceltur, el PIB tur\u00edstico consigui\u00f3 crecer un 2,9% en el a\u00f1o 2014,\u00a0 consolid\u00e1ndose como el principal motor de recuperaci\u00f3n de la econom\u00eda espa\u00f1ola. Sin embargo, para\u00a0 poder mantener estos porcentajes de crecimiento, es necesario que los destinos sean cada vez m\u00e1s competitivos, que sean capaces de satisfacer una demanda tur\u00edstica que exige productos y servicios de una mayor calidad.<\/p>\n

La formaci\u00f3n que presentamos Promoci\u00f3n de Zonas de Inter\u00e9s Tur\u00edstico pretende dotar a los participantes de los conocimientos te\u00f3ricos y pr\u00e1cticos necesarios para promocionar y comercializar destinos tur\u00edsticos locales y\u00a0 participar en la creaci\u00f3n, desarrollo, comercializaci\u00f3n y gesti\u00f3n de nuevos segmentos\/productos tur\u00edsticos.
\n\"diploma-digital\"<\/p>\n

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Temario del M\u00e1ster:<\/h3>\n

 <\/p>\n

1. INTRODUCCI\u00d3N TUR\u00cdSTICA Y ORDENACI\u00d3N TERRITORIAL<\/strong>
\n1.1 Antecedentes del turismo
\n1.2 Definiciones y tipolog\u00edas del turismo
\n1.3 Transformaci\u00f3n de municipios y zonas regionales<\/p>\n

2. INVESTIGACI\u00d3N DE MERCADOS TUR\u00cdSTICOS<\/strong>
\n2.1 Estructura del mercado tur\u00edstico
\n2.2 Mercados tur\u00edsticos
\n2.3 La investigaci\u00f3n de mercado y el marketing<\/p>\n

3. INVENTARIO Y CAT\u00c1LOGO DE LOS RECURSOS TUR\u00cdSTICOS<\/strong>
\n3.1 La definici\u00f3n de recurso
\n3.2 Recurso tur\u00edstico
\n3.3 Patrimonio y producto tur\u00edstico<\/p>\n

4. COMERCIALIZACI\u00d3N DE TERRITORIOS Y PRODUCTOS TUR\u00cdSTICOS<\/strong>
\n4.1 El marketing, el marketing mix y el mercado tur\u00edstico
\n4.2 El producto y el territorio tur\u00edstico
\n4.3 El precio<\/p>\n

5.\u00a0 GESTI\u00d3N SOSTENIBLE DEL DESARROLLO TUR\u00cdSTICO<\/strong>
\n5.1 Introducci\u00f3n al turismo sostenible
\n5.2 Viabilidad econ\u00f3mica
\n5.3 Gesti\u00f3n sostenible de los elementos socioculturales<\/p>\n

6. TURISMO ACCESIBLE<\/strong>
\n6.1 Principios del Turismo Accesible y Ventajas
\n6.2 Legislaci\u00f3n b\u00e1sica de Accesibilidad y Turismo Accesible de obligado cumplimiento
\n6.3 Pautas de atenci\u00f3n al cliente con necesidades especiales
\n6.4 Autodiagn\u00f3stico de accesibilidad.<\/p>\n

7. CAMBIOS SOCIALES EN LA ACTIVIDAD TUR\u00cdSTICA<\/strong>
\n7.1 La diversificaci\u00f3n tur\u00edstica: tendencias de las demandas tur\u00edsticas
\n7.2 Turismo e innovaci\u00f3n
\n7.3 Nuevos modelos tur\u00edsticos: definiciones y contenidos
\n7.4 Creaci\u00f3n, desarrollo, promoci\u00f3n y comercializaci\u00f3n de nuevos segmentos\/productos tur\u00edsticos<\/p>\n

8. DESARROLLO DEL TURISMO ALTERNATIVO: ECOTURISMO<\/strong>
\n8.1 Introducci\u00f3n: conceptos, origen y evoluci\u00f3n
\n8.2 Ecoturismo: turismo verde o turismo de naturaleza
\n8.3 Claves tur\u00edsticas en los espacios protegidos
\n8.4 Protecci\u00f3n\u00a0 del\u00a0 patrimonio\u00a0 natural\u00a0 en\u00a0 el\u00a0 \u00e1mbito rural. Los espacios protegidos
\n8.5 Turismo\u00a0 rural: agroturismo\u00a0 y\u00a0 turismo\u00a0 residencial rural
\n8.6 Comercializaci\u00f3n de un producto tur\u00edstico: central de reservas<\/p>\n

9. DISE\u00d1O DE UN PLAN DE GESTI\u00d3N DE DESTINO TUR\u00cdSTICO<\/strong>
\n9.1 Plan de gesti\u00f3n de destinos tur\u00edsticos
\n9.2 Gesti\u00f3n de destinos tur\u00edsticos naturales
\n9.3 Gesti\u00f3n de destinos tur\u00edsticos culturales y patrimoniales<\/p>\n

+ TRABAJO FIN DE M\u00c1STER<\/strong><\/p>\n<\/div>\n

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INSCRIPCI\u00d3N<\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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