{"id":3770,"date":"2016-10-03T11:35:20","date_gmt":"2016-10-03T11:35:20","guid":{"rendered":"http:\/\/divulgaciondinamica.info\/promos\/?page_id=3770"},"modified":"2017-10-19T11:10:47","modified_gmt":"2017-10-19T11:10:47","slug":"master-en-relaciones-publicas-y-protocolo-ddf","status":"publish","type":"page","link":"https:\/\/divulgaciondinamica.info\/promos\/master-en-relaciones-publicas-y-protocolo-ddf\/","title":{"rendered":"M\u00e1ster en Relaciones P\u00fablicas y Protocolo DDF"},"content":{"rendered":"<p>[vc_row css=\u00bb.vc_custom_1427804811471{margin-top: 25px !important;margin-bottom: 25px !important;}\u00bb][vc_column width=\u00bb2\/3&#8243;][vc_single_image image=\u00bb1573&#8243; img_size=\u00bb661&#215;82&#8243;][\/vc_column][vc_column width=\u00bb1\/3&#8243;][vc_custom_heading text=\u00bbInf\u00f3rmate: 648 25 89 67&#8243; font_container=\u00bbtag:p|font_size:16|text_align:right|color:%2315b551&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal\u00bb][vc_row_inner css=\u00bb.vc_custom_1507894679589{margin-top: -5px !important;}\u00bb][vc_column_inner][vc_column_text]<a class=\"whatsapp_5\" target=\"_blank\" href=\"https:\/\/web.whatsapp.com\/send?l=es&phone=34648258967 \"><div class=\"whatsapp_5 whatsapp shortcode right\" style=\"background-color: #25d366\"><span class=\"whatsapp_5\"style=\"background-color: #25d366\"><i class=\"whatsapp_5 whatsapp-icon\" style=\"padding-right:0px!important;\"><\/i> Abrir Whatsapp<\/span><\/div><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=\u00bbpromotora3@divulgaciondinamica.es\u00bb font_container=\u00bbtag:p|font_size:15|text_align:right|color:%237c7c7c\u00bb google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal\u00bb link=\u00bburl:mailto%3Apromotora3%40divulgaciondinamica.es||\u00bb css=\u00bb.vc_custom_1508139290044{margin-top: 10px !important;}\u00bb][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1489484355483{margin-top: 25px !important;margin-bottom: 15px !important;}\u00bb][vc_column][vc_custom_heading text=\u00bbM\u00e1ster Online\u00bb font_container=\u00bbtag:h2|font_size:32|text_align:center|color:%230a7aba|line_height:1.1&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00bb css=\u00bb.vc_custom_1490181842992{margin-bottom: 5px !important;}\u00bb][vc_custom_heading text=\u00bbRelaciones P\u00fablicas y Protocolo\u00bb font_container=\u00bbtag:h2|font_size:44|text_align:center|color:%230a7aba|line_height:1.1&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal\u00bb css=\u00bb.vc_custom_1490181879074{margin-bottom: 15px !important;}\u00bb][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1489484502411{margin-top: 25px !important;margin-right: 0px !important;margin-bottom: 15px !important;}\u00bb][vc_column width=\u00bb1\/4&#8243;][vc_row_inner css=\u00bb.vc_custom_1493725454446{margin-top: 2px !important;margin-right: 2px !important;margin-bottom: 2px !important;margin-left: 2px !important;padding-top: 10px !important;padding-right: 5px !important;padding-bottom: 20px !important;padding-left: 5px !important;background-color: #0a7aba !important;}\u00bb][vc_column_inner][vc_icon icon_fontawesome=\u00bbfa fa-laptop\u00bb color=\u00bbcustom\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbottom-to-top\u00bb css=\u00bb.vc_custom_1493725533063{margin-bottom: 10px !important;}\u00bb custom_color=\u00bb#75d69c\u00bb][vc_custom_heading text=\u00bbModalidad:\u00bb font_container=\u00bbtag:h2|font_size:18|text_align:center|color:%23ffffff|line_height:1.2&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal\u00bb css=\u00bb.vc_custom_1493725478168{margin-bottom: 5px !important;}\u00bb][vc_custom_heading text=\u00bb100% online\u00bb font_container=\u00bbtag:h2|font_size:16|text_align:center|color:%23ffffff|line_height:1.2&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb1\/4&#8243;][vc_row_inner css=\u00bb.vc_custom_1493725459677{margin-top: 2px !important;margin-right: 2px !important;margin-bottom: 2px !important;margin-left: 2px !important;padding-top: 10px !important;padding-right: 5px !important;padding-bottom: 20px !important;padding-left: 5px !important;background-color: #0a7aba !important;}\u00bb][vc_column_inner][vc_icon icon_fontawesome=\u00bbfa fa-clock-o\u00bb color=\u00bbcustom\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbottom-to-top\u00bb css=\u00bb.vc_custom_1493725541244{margin-bottom: 10px !important;}\u00bb custom_color=\u00bb#75d69c\u00bb][vc_custom_heading text=\u00bbDuraci\u00f3n:\u00bb font_container=\u00bbtag:h2|font_size:18|text_align:center|color:%23ffffff|line_height:1.2&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal\u00bb css=\u00bb.vc_custom_1493725490839{margin-bottom: 5px !important;}\u00bb][vc_custom_heading text=\u00bb400 h. \/ 6 meses\u00bb font_container=\u00bbtag:h2|font_size:16|text_align:center|color:%23ffffff|line_height:1.2&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb1\/4&#8243;][vc_row_inner css=\u00bb.vc_custom_1493725464886{margin-top: 2px !important;margin-right: 2px !important;margin-bottom: 2px !important;margin-left: 2px !important;padding-top: 10px !important;padding-right: 5px !important;padding-bottom: 20px !important;padding-left: 5px !important;background-color: #0a7aba !important;}\u00bb][vc_column_inner][vc_icon icon_fontawesome=\u00bbfa fa-calendar\u00bb color=\u00bbcustom\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbottom-to-top\u00bb css=\u00bb.vc_custom_1493725548384{margin-bottom: 10px !important;}\u00bb custom_color=\u00bb#75d69c\u00bb][vc_custom_heading text=\u00bbFecha Inicio:\u00bb font_container=\u00bbtag:h2|font_size:18|text_align:center|color:%23ffffff|line_height:1.2&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal\u00bb css=\u00bb.vc_custom_1493725502927{margin-bottom: 5px !important;}\u00bb][vc_custom_heading text=\u00bb7 \/ noviembre \/ 2017&#8243; font_container=\u00bbtag:h2|font_size:16|text_align:center|color:%23ffffff|line_height:1.2&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb1\/4&#8243;][vc_row_inner css=\u00bb.vc_custom_1493725469951{margin-top: 2px !important;margin-right: 2px !important;margin-bottom: 2px !important;margin-left: 2px !important;padding-top: 10px !important;padding-right: 5px !important;padding-bottom: 20px !important;padding-left: 5px !important;background-color: #0a7aba !important;}\u00bb][vc_column_inner][vc_icon icon_fontawesome=\u00bbfa fa-graduation-cap\u00bb color=\u00bbcustom\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbottom-to-top\u00bb css=\u00bb.vc_custom_1493725555515{margin-bottom: 10px !important;}\u00bb custom_color=\u00bb#75d69c\u00bb][vc_custom_heading text=\u00bbTasas Administrativas:\u00bb font_container=\u00bbtag:h2|font_size:18|text_align:center|color:%23ffffff|line_height:1.2&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal\u00bb css=\u00bb.vc_custom_1493725513535{margin-bottom: 5px !important;}\u00bb][vc_custom_heading text=\u00bbPaga s\u00f3lo 68\u20ac\u00bb font_container=\u00bbtag:h2|font_size:16|text_align:center|color:%23ffffff|line_height:1.2&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<img loading=\"lazy\" class=\"alignleft wp-image-5706 size-full\" src=\"http:\/\/divulgaciondinamica.info\/promos\/wp-content\/uploads\/2017\/03\/imagen-master-relaciones-publicas-y-protocolo.jpg\" alt=\"\" width=\"643\" height=\"434\" srcset=\"https:\/\/divulgaciondinamica.info\/promos\/wp-content\/uploads\/2017\/03\/imagen-master-relaciones-publicas-y-protocolo.jpg 643w, https:\/\/divulgaciondinamica.info\/promos\/wp-content\/uploads\/2017\/03\/imagen-master-relaciones-publicas-y-protocolo-300x202.jpg 300w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><iframe style=\"border: 0px solid grey;\" src=\"http:\/\/www.divulgaciondinamica.es\/secretaria\/alumnos\/iframe\/1139\/\" width=\"417\" height=\"434\" scrolling=\"auto\"><\/iframe>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1427804437681{margin-top: 35px !important;margin-bottom: 35px !important;}\u00bb][vc_column width=\u00bb1\/4&#8243;][vc_single_image image=\u00bb5876&#8243; img_size=\u00bb250&#215;195&#8243; alignment=\u00bbcenter\u00bb][\/vc_column][vc_column width=\u00bb1\/4&#8243;][vc_single_image image=\u00bb5877&#8243; img_size=\u00bb250&#215;195&#8243; alignment=\u00bbcenter\u00bb][\/vc_column][vc_column width=\u00bb1\/4&#8243;][vc_single_image image=\u00bb5878&#8243; img_size=\u00bb250&#215;195&#8243; alignment=\u00bbcenter\u00bb][\/vc_column][vc_column width=\u00bb1\/4&#8243;][vc_single_image image=\u00bb5711&#8243; img_size=\u00bb250&#215;195&#8243; alignment=\u00bbcenter\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1427805189823{margin-top: 35px !important;margin-bottom: 35px !important;}\u00bb][vc_column width=\u00bb1\/2&#8243;][vc_custom_heading text=\u00bbPresentaci\u00f3n del M\u00e1ster:\u00bb font_container=\u00bbtag:h2|font_size:26|text_align:left|color:%230a7aba|line_height:1.2&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal\u00bb css=\u00bb.vc_custom_1490181919820{margin-bottom: 45px !important;}\u00bb][vc_column_text css=\u00bb.vc_custom_1488962440031{margin-bottom: 30px !important;}\u00bb]<\/p>\n<div id=\"stcpDiv\">\n<p>Las estrategias de comunicaci\u00f3n y relaciones, tanto en el \u00e1mbito interno como externo, que se llevan a cabo en el seno de las instituciones y organizaciones p\u00fablicas o privadas pueden llevar al \u00e9xito o hundir en el fracaso los diferentes objetivos de las mismas, llegando a adquirir las funciones de comunicaci\u00f3n, protocolo y organizaci\u00f3n de eventos un rol indispensable para cualquier entidad.<\/p>\n<p>En el \u00e1mbito interno, deben conseguir que el conjunto de personas interaccionen entre s\u00ed de manera positiva. En el externo, deben proyectar una imagen positiva hacia otras entidades o individuos con la finalidad de lograr su apoyo o interacci\u00f3n. En ambos casos, se deben conocer y aplicar diferentes t\u00e9cnicas y herramientas de comunicaci\u00f3n seg\u00fan los objetivos marcados y las normas internas establecidas, adapt\u00e1ndose a diferentes situaciones e interlocutores y proyectando y manteniendo la identidad corporativa y la reputaci\u00f3n institucional.<\/p>\n<p>La formaci\u00f3n\u00a0 que presentamos, Master en Relaciones P\u00fablicas y Protocolo permite adquirir aquellas competencias y habilidades t\u00e9cnicas espec\u00edficas para las relaciones p\u00fablicas internas y externas, ocup\u00e1ndose de las relaciones informativas con los medios de comunicaci\u00f3n, de la organizaci\u00f3n de eventos,\u00a0 la comunicaci\u00f3n interna, \u2026 y, en definitiva, satisfacer las demandas de interacci\u00f3n comunicativa de todos los p\u00fablicos de una entidad.<br \/>\n<img loading=\"lazy\" class=\"alignleft size-full wp-image-53\" src=\"http:\/\/divulgaciondinamica.info\/promos\/wp-content\/uploads\/2015\/03\/diploma-digital1.png\" alt=\"diploma-digital\" width=\"479\" height=\"322\" srcset=\"https:\/\/divulgaciondinamica.info\/promos\/wp-content\/uploads\/2015\/03\/diploma-digital1.png 479w, https:\/\/divulgaciondinamica.info\/promos\/wp-content\/uploads\/2015\/03\/diploma-digital1-300x202.png 300w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_custom_heading text=\u00bbTemario del M\u00e1ster:\u00bb font_container=\u00bbtag:h2|font_size:26|text_align:left|color:%230a7aba|line_height:1.2&#8243; google_fonts=\u00bbfont_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal\u00bb css=\u00bb.vc_custom_1490181946408{margin-bottom: 45px !important;}\u00bb][vc_column_text]<\/p>\n<div id=\"stcpDiv\">\n<p><strong>1. INTRODUCCI\u00d3N A LAS RELACIONES P\u00daBLICAS<\/strong><\/p>\n<p>1.1 Conceptualizaci\u00f3n de relaciones p\u00fablicas<br \/>\n1.2 El enfoque estrat\u00e9gico de las relaciones P\u00fablicas: el proyecto<\/p>\n<p><strong>2. RELACIONES P\u00daBLICAS INTERNAS<\/strong><\/p>\n<p>2.1 Las relaciones p\u00fablicas y la comunicaci\u00f3n interna de las entidades<br \/>\n2.2 Instrumentos y soportes de comunicaci\u00f3n interna<br \/>\n2.3 La comunicaci\u00f3n interna en situaciones de crisis<\/p>\n<p><strong>3. RELACIONES P\u00daBLICAS EXTERNAS: LAS RELACIONES CON LOS MEDIOS DE COMUNICACI\u00d3N<\/strong><\/p>\n<p>3.1 Relaciones P\u00fablicas Externas<br \/>\n3.2 Relaciones con los medios de comunicaci\u00f3n<br \/>\n3.3 La relaci\u00f3n con los medios en situaciones de riesgo y crisis<br \/>\n3.4 La \u00e9tica en las relaciones con los medios<\/p>\n<p><strong>4. LA ORGANIZACI\u00d3N DE EVENTOS COMO HERRAMIENTA DE COMUNICACI\u00d3N<\/strong><\/p>\n<p>4.1 Eventos<br \/>\n4.2 El proceso de la organizaci\u00f3n de eventos<br \/>\n4.3 Herramientas esenciales para la organizaci\u00f3n de eventos<br \/>\n4.4 Organizaci\u00f3n de eventos y propiedad intelectual<br \/>\n4.5 Accesibilidad de los eventos<br \/>\n4.6 Sostenibilidad de los eventos<\/p>\n<p><strong>5. PROTOCOLO COMO T\u00c9CNICA DE RELACIONES P\u00daBLICAS<\/strong><\/p>\n<p>5.1 Protocolo. Conceptualizaci\u00f3n<br \/>\n5.2 Reglas b\u00e1sicas de protocolo oficial<br \/>\n5.3 Reglas b\u00e1sicas de protocolo social<br \/>\n5.4 Reglas b\u00e1sicas para protocolo empresarial<\/p>\n<p><strong>6. LA RESPONSABILIDAD SOCIAL CORPORATIVA COMO ESTRATEGIA DE RELACIONES P\u00daBLICAS<\/strong><\/p>\n<p>6.1 Responsabilidad Social corporativa<br \/>\n6.2 La medici\u00f3n y comunicaci\u00f3n de la RSE<br \/>\n6.3 La RSC como estrategia de relaciones p\u00fablicas<\/p>\n<p><strong>7. LAS RRPP Y LAS NUEVAS TECNOLOG\u00cdAS DE LA COMUNICACI\u00d3N<\/strong><\/p>\n<p>7.1 Nuevas tecnolog\u00edas de la informaci\u00f3n y la comunicaci\u00f3n en las relaciones p\u00fablicas<br \/>\n7.2 Herramientas tecnol\u00f3gicas para la comunicaci\u00f3n<\/p>\n<p><strong>8. CLAVES PARA LA COMUNICACI\u00d3N INTERPERSONAL<\/strong><\/p>\n<p>8.1 Comunicaci\u00f3n. Comunicaci\u00f3n verbal y comunicaci\u00f3n no verbal<br \/>\n8.2 Comunicaci\u00f3n y persuasi\u00f3n<br \/>\n8.3 Oratoria y telegenia<br \/>\n8.4 T\u00e9cnicas de comunicaci\u00f3n para la negociaci\u00f3n<br \/>\n8.5 T\u00e9cnicas de comunicaci\u00f3n para la resoluci\u00f3n de conflictos<br \/>\n8.6 Inteligencia emocional y comunicaci\u00f3n efectiva<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1489484531438{margin-bottom: 60px !important;padding-top: 15px !important;padding-bottom: 5px !important;background-color: #0a7aba !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_column_text]\u00a0[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_column_text]<\/p>\n<div style=\"text-align: center;\"><iframe style=\"border: 0px solid grey;\" src=\"http:\/\/www.divulgaciondinamica.es\/secretaria\/alumnos\/iframe\/1139\/\" width=\"417\" height=\"404\" scrolling=\"auto\" align=\"center\"><\/iframe><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_column_text]\u00a0[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/3&#8243;][\/vc_column][vc_column width=\u00bb1\/3&#8243;][vc_custom_heading text=\u00bbInf\u00f3rmate: 648 25 89 67&#8243; 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